Education Programme

With online advertising growing in leaps and bounds in recent years, it is imperious that the shortage of digital skills be addressed as a matter of urgency. The growth of the industry creates jobs whose requirements in terms of skillsets need to be covered by a robust and comprehensive pan-European education programme.

As the voice of the European online industry, IAB Europe aims to support national education initiatives launched by its member IABs. 2015 has seen IAB Europe take concrete steps to also develop a more well-rounded Education Programme of its own, and thus spearhead training efforts across Europe. Filling vacancies in the online advertising industry with tech-savvy individuals whose digital acumen will prove to be the driving force behind flourishing markets is one of IAB Europe’s main long-term goals.

Further to this aim, in 2016 the IAB Europe Education & Committee (ETC) was created. The ETC aims to bridge the gap between national IABs and private training centres. In doing so, IAB Europe and its members will help raise digital skills in Europe and thus contribute to a more thriving market for all parties involved. Another chief objective of this Committee is to support training endeavours led by national IABs and lay the groundwork for economies of scale in this field across Europe.

For more information please contact Alex Macarescu (


Digital strategist. Passionate about the internet, effectiveness and day-to-day marketer challenges. She believes that advertising can and...
7 May 2019
Anna Elwart – Certified DIMAQ Trainer
Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that digital video is now an integral part of marke...
17 April 2019
IAB Europe Report: Attitudes to Digital Video Advertising
In this webinar, IAB Europe’s Education and Training Committee member iubenda lead a discussion on GDPR, aiming to not only provide a bett...
17 April 2019
IAB Europe Webinar Recording: GDPR One Year On. Lessons Learned.
Majors and recent graduates from diverse fields might not think of digital advertising as their first go-to option for their career track. T...
14 April 2019
Working in Digital Advertising – An IAB Europe Infographic
  Tapping the expertise of leaders in the industry from a wide range of organisations, under the guidance of the IAB Europe Education &...
10 April 2019
IAB Europe White Paper: Blockchain Demystified
Brussels, 4 April 2019 – IAB Europe has endorsed four more European training programmes managed by its National members in Italy, Spai...
4 April 2019
IAB Europe endorses training programmes carried out by IAB Italy, IAB Spain, and IAB Austria
10 AM BST / 11 AM CEST – Wednesday, 17 April IAB Europe’s Education Committee member iubenda will be leading a discussion in our...
20 March 2019
IAB Europe Webinar: GDPR One Year On. Lessons Learned.
The Virtual Programmatic Day H2 2018 brought together industry experts and thought-leaders to explore the latest trends, drivers and barrier...
22 November 2018
Event recording: IAB Europe Virtual Programmatic Day H2 2018 
Abbie Clement, Head of Content, iubenda In this article, Abbie Clement, Head of Content at iubenda, takes a look at the findings of the rece...
21 November 2018
Member blog: Capital Communication
The first edition of the IAB Europe Human Capital in the Digital Environment Report highlights a series of findings which come to support th...
21 November 2018
IAB Europe Report: Human Capital in the Digital Environment 2018
Natasha Morris, Director, Publicis Media Today, the path towards transformation is led by technology, so how can implement technology in a w...
19 November 2018
Member blog: Digital Business Transformation
Brussels, Belgrade, 18 October 2018 – IAB Europe and Digital Communications Institute have signed an agreement for the distribution of the...
18 October 2018
IAB Europe and Digital Communications Institute enter collaboration to support programmatic tra...

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!


Become a Member Lost your password?