Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

For more information please contact
Colombe Michaud
The IAB Europe Transparency & Consent Framework is an open-source, not-for-profit industry standard that helps all parties in the digi...
1 October 2018
IAB Europe Webinar Recording: The IAB Europe Transparency & Consent Framework – A co...
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB Eur...
30 May 2018
IAB Europe Webinar: Attitudes to Digital Video Advertising – Wednesday 13 June 16.00 CEST...
After the 25th of May 2018, data protection authorities will have the power to fine companies up to €20,000,000 for breaching the new data...
5 January 2018
IAB Europe Webinar Recording: GDPR Webinar Series IV – Consent Solution
After the 25th of May 2018, data protection authorities will have the power to fine companies up to €20,000,000 for breaching the new data...
5 January 2018
IAB Europe Webinar Recording: GDPR Webinar Series III – Consent
Join this webinar on Monday, 13th November at 4pm CET / 3pm GMT to gain insight into the results of two of the studies commissioned by IAB...
31 October 2017
IAB Europe Webinar: Data-Driven Advertising – The Role of Digital Advertising for the Europe...
Wednesday 18th October 3pm CEST Join this webinar to gain insight into best practice in consumer behaviour and media planning Register here ...
11 August 2017
IAB Europe Webinar: Research Awards Winners – Consumer Behaviour and Media Planning
The webinar offers insight into the results of the AdEx Benchmark 2015 report including trends, formats and cross-market comparisons.  If ...
22 September 2016
IAB Europe Webinar Recording – European Online Advertising Spend – 19 September 201...
Below you can find a list of recordings for all 2016 webinars hosted by IAB Europe. This list will be updated regularly. Library of Programm...
18 July 2016
2016 IAB Europe Webinar Recordings
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