Research & Thought Leadership

Brand Advertising

One of IAB Europe’s key objectives is to drive brand investment into digital advertising. The Brand Advertising Committee aims to provide advertisers with a reliable and trusted Brand Advertising Framework for the converging digital and traditional media environment. The Framework is composed of a set of initiatives designed to be compatible with global programmes.

 

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Marie-Clare Puffett
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Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that digital video is now an integral part of marke...
17 April 2019
IAB Europe Report: Attitudes to Digital Video Advertising
IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate ...
6 June 2018
IAB Europe Report: Digital Brand Advertising and Measurement 2018
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB Eur...
23 March 2018
IAB Europe Report: Attitudes to Digital Video Advertising
IAB Europe’s Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in...
7 September 2017
IAB Europe Report: Digital Measurement Priorities
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the fi...
27 April 2017
IAB Europe Infographic and Report: European Video Ad Format Landscape
More than 600 advertiser sites were audited in the first European Advertiser Mobile Audit to highlight the uptake of mobile marketing. The r...
8 September 2015
IAB Europe Report: European Advertiser Mobile Audit Report
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed that global mobile advertising revenue surge...
13 August 2015
IAB Report: Global Mobile Advertising Revenue 2014
The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development of the industry by innovative researc...
20 June 2015
IAB Europe 2015 Research Award Winners
This White Paper on viewable impressions is as an important step in IAB Europe’s strategy to drive brand investment into digital adver...
11 February 2015
IAB Europe White Paper: Viewable Impressions
This report from IAB Europe reveals that brand advertisers seek consumer insight and viewable advertising as key to unlocking digital invest...
8 October 2014
IAB Europe Report: Brand advertisers’ priorities for digital measurement
Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement. Industry stakeholders state...
19 June 2014
IAB Europe Report: Priorities for Digital Measurement
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which offers a new branding environment to adv...
8 April 2014
IAB Europe Brand Builders Executive Summary
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