Best Practices
Programmatic Library
This library brings together case studies from across Europe to illustrate best practice and increase understanding of how programmatic advertising works and what it can achieve.
As more digital out-of-home inventory becomes buyable programmatically, new use cases are appearing. Mindshare Turkey ran a month-long campa...
23 February 2018
Mindshare Turkey for MAC Cosmetics 
To increase consideration for specific film and DVD releases, Entertainment clients should always start with the highest value audience. Zen...
14 December 2017
Oracle Data Cloud and Zenith: Oracle Audiences deliver a blockbuster performance 
With a portfolio including over 300 direct publishers and 1000 properties, Rich Audience is quickly becoming the go-to network for Spain and...
13 November 2017
AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL 
With over 23 million active unique users per month, and hundreds of publisher relationships, Videobeet are one of the biggest video networks...
13 November 2017
AOL and Videobeet: Videobeet boost revenue with ONE by AOL 
Combining first and third-party data boosts return on investment. Affiperf was challenged by a travel brand to drive a consistently high...
8 November 2017
Affiperf and Oracle Data Cloud: A winning equation = first + third-party data 
Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that ...
8 August 2017
IAB Europe White Paper: Programmatic Mobile 
IAB Spain has published a comprehensive and easy to understand infographic outlining the main elements of the Programmatic Ad Buying & ...
9 March 2017
Member infographic – IAB Spain – Programmatic Ad Buying & Selling Ecosystem 
A survey of agency professionals found that the majority of respondents said they depend on data insights to inform creative messaging, but ...
27 February 2017
Member report – Turn – 2016 Agency Report: Bridging the Disconnect Between Creative... 
Europe plays a significant role for the future of TV advertising, containing seven out of the top twenty advertising markets in the world. D...
2 November 2016
Enders Analysis report – Commissioned by Google: Programmatic TV’s European Evoluti... 
Programmatic buying has become a hot topic for digital advertisers in China. When we talk about programmatic buying, the first thing which c...
19 October 2016
Xaxis and Tiffany & Co.: Using Programmatic Direct Buy (PDB) to Drive Better Advertising P... 
For Bannerconnect, executing sophisticated segmentation strategies often leads to complexity in one of two ways: buyers either need to juggl...
9 September 2016
AppNexus and Bannerconnect: AppNexus Programmable Bidder Turbo Charges Performance of Automotiv... 
Wayfair, a leading online destination for furniture, home furnishings, décor, and goods, sought to turbo-charge the performance of its digi...
9 September 2016
AppNexus and Wayfair: Wayfair achieves high performance with hyper-personalization at scale usi...
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