Best Practices

Live Nation, the world’s largest live entertainment com- pany. Though Live Nation now uses Atlas to promote and analyze sales for all of i...
21 March 2016
Live Nation: Measuring the impact of mobile advertising
Digital agency 55 recently managed a French campaign for its client Ferrero to promote Tic Tac candy as part of a larger tie-in with the ani...
21 March 2016
55 and Ferrero: Validating on-target delivery with people-based marketing.
Using people-based delivery and analysis, Atlas found that men represented up to one-third of campaign impressions and reach across the top ...
21 March 2016
Estée Lauder and NetBooster: Identifying wasted impressions and missed conversions.
Atlas enabled MobeSeek to measure mobile site conversions for the first time. Based on these results, MobeSeek says it will use Atlas to mea...
21 March 2016
MINI & MobeSeek: Uncovering conversions and targeting insights on mobile
As part of Tommy Hilfiger’s online strategy, Atlas delivered cross-device ads via post-impression retargeting. Atlas was then able to char...
21 March 2016
Tommy Hilfiger: Online to offline: Atlas links digital campaign to in-store sales
The challenge For Bannerconnect, executing sophisticated segmentation strategies often leads to complexity in one of two ways: buyers eithe...
16 March 2016
AppNexus and Bannerconnect
Read how Evans Cycles harnessed Turn’s data insights & programmatic technology to hone in on new audiences, improve ad performance and...
25 February 2016
Turn and Evans Cycles: Uncovering Audience Insights to Enhance Buyer Personas and Drive Sales
Get the slides here.
16 February 2016
MediaMath and eBay
OpenX and Condé Nast Case Study from IAB_Europe
16 February 2016
OpenX and Condé Nast
Rocket Fuel was tasked with generating flight bookings, alongside achieving a positive ROI and hitting an aggressive blended CPA goal. SAS ...
16 February 2016
Rocket Fuel achieves a 76% improved CPA for Scandinavian Airlines
Get the slides here.
16 February 2016
Google and Boston Consulting Group: Efficiency and Effectiveness in Digital Advertising 
Get the slides here.
16 February 2016
Google and Boston Consulting Group: Digital Campaign Performance Increases 30-50% with Data-Dri...
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