Best Practices

Programmatic Library

This library brings together case studies from across Europe to illustrate best practice and increase understanding of how programmatic advertising works and what it can achieve.

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Atlas enabled MobeSeek to measure mobile site conversions for the first time. Based on these results, MobeSeek says it will use Atlas to mea...
21 March 2016
MINI & MobeSeek: Uncovering conversions and targeting insights on mobile
As part of Tommy Hilfiger’s online strategy, Atlas delivered cross-device ads via post-impression retargeting. Atlas was then able to char...
21 March 2016
Tommy Hilfiger: Online to offline: Atlas links digital campaign to in-store sales
The challenge For Bannerconnect, executing sophisticated segmentation strategies often leads to complexity in one of two ways: buyers eithe...
16 March 2016
AppNexus and Bannerconnect
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16 February 2016
MediaMath and eBay
OpenX and Condé Nast Case Study from IAB_Europe
16 February 2016
OpenX and Condé Nast
Rocket Fuel was tasked with generating flight bookings, alongside achieving a positive ROI and hitting an aggressive blended CPA goal. SAS ...
16 February 2016
Rocket Fuel achieves a 76% improved CPA for Scandinavian Airlines
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16 February 2016
Google and Boston Consulting Group: Efficiency and Effectiveness in Digital Advertising 
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16 February 2016
Google and Boston Consulting Group: Digital Campaign Performance Increases 30-50% with Data-Dri...
16 February 2016
Adform and Pandora: programmatic rich media
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16 February 2016
Adform and WWF: programmatic rich media
For over 14 years, Italian weather website iLMeteo has provided users with highly accurate forecasts, and today it attracts over 32 million ...
16 February 2016
Google: iLMeteo Forecasts Mobile Growth, Uses DoubleClick to Monetise Accordingly
Encompassing more than 15 apps for Android, iOS, Windows and Blackberry, Runtastic is a digital fitness community that launched five years a...
16 February 2016
With Google, Runtastic Kickstarts a Journey of International Expansion
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