Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

For more information please contact
Alison Fennah
The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic ...
15 July 2015
IAB Europe White Paper: Road to Programmatic
The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development of the industry by innovative researc...
20 June 2015
IAB Europe 2015 Research Award Winners
The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development of the industry by innovative researc...
8 June 2015
IAB Europe 2015 Research Award Winners
The European Agency Snapshot study gives a real insight into current knowledge of mobile advertising and uptake within today’s current me...
8 February 2015
IAB Europe Report: European Agency Snapshot Study
The Consumer Barometer is available with up-to-date digital consumer insights across 56 countries. Google has collaborated with IAB Europe, ...
20 September 2014
The Consumer Barometer tool
The 2013 report reveals that the European programmatic market leaped 111% from €0.98bn in 2012 to €2.08bn in 2013. Please also see the 2...
30 September 2013
IAB Europe Report: European Programmatic Market Sizing 2013
Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous Year, According to IAB Europe, ...
20 July 2013
IAB Report: Global Mobile Advertising Revenue 2013
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a webinar their global figures for mobile advertisin...
20 July 2012
IAB Report: Global Mobile Advertising Revenue 2012
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