Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

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Marie-Clare Puffett
The 2014 report reveals that the European programmatic market increased 70.5% to €3.65bn. For the first time programmatic mobile and progr...
8 September 2015
IAB Europe Report: European Programmatic Market Sizing 2014
This new report from IAB Europe on shopping trends across Europe reveals: How Europeans find out about products and their research behaviou...
8 September 2015
IAB Europe Report: The Smart Shopper Snapshot
The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic ...
15 July 2015
IAB Europe White Paper: Road to Programmatic
The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development of the industry by innovative researc...
20 June 2015
IAB Europe 2015 Research Award Winners
The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development of the industry by innovative researc...
8 June 2015
IAB Europe 2015 Research Award Winners
The Consumer Barometer is available with up-to-date digital consumer insights across 56 countries. Google has collaborated with IAB Europe, ...
20 September 2014
The Consumer Barometer tool
Millward Brown‘s AdReaction Video study explores how, where and why multiscreen users in 42 countries are viewing video, and what mark...
8 January 2014
Millward Brown Research: AdReaction Video Creative in a Digital World
The 2013 report reveals that the European programmatic market leaped 111% from €0.98bn in 2012 to €2.08bn in 2013. Please also see the 2...
30 September 2013
IAB Europe Report: European Programmatic Market Sizing 2013
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