Research & Thought Leadership

Programmatic

Two thirds of European display ad revenue is now traded programmatically and programmatic in Europe has reached a market value of more than €12bn according to IAB Europe’s 2017Programmatic Market Sizing study. Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmatic advertising and building on its potential for value creation; theIAB Europe Attitudes to Programmatic Advertising researchshows that almost everybody in the industry is now deploying some form of programmatic advertising. 

The IAB Europe Programmatic Trading Committee is a multi-stakeholder initiative between publishers, technology platforms, agencies and advertisersto  increase their understanding of the programmatic ecosystem and the impact it is having on digital advertising and influence industry initiatives to improve the ecosystem.  The Committee is delivering a comprehensive pan-European programme of educational outputs. 

Programmatic Trading Committee leadership:
Chair: Simon Halstead, Head of Open Demand, Oath Ad PlatformsVerizon Media
Vice-ChairPierre Gauthier, IAB France Board Member and Director, International Development, Dr. Banner 

For more information please contact
Marie-Clare Puffett
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IAB Europe Report: European Programmatic Market Sizing 2016
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8 September 2016
IAB Europe report: Attitudes towards Programmatic Advertising – A deep dive into buy-side...
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4 March 2016
IAB Europe webinar recordings: Programmatic sell-side and buy-side case studies
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IAB Europe Report: European Programmatic Market Sizing 2014
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8 August 2015
IAB Europe Report: Attitudes towards Programmatic Advertising
The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic ...
15 July 2015
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The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development of the industry by innovative researc...
20 June 2015
IAB Europe 2015 Research Award Winners
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