Best Practices

Get the slides here.
16 February 2016
Google and Boston Consulting Group: Efficiency and Effectiveness in Digital Advertising 
Get the slides here.
16 February 2016
Google and Boston Consulting Group: Digital Campaign Performance Increases 30-50% with Data-Dri...
16 February 2016
Adform and Pandora: programmatic rich media
Get the slides here.
16 February 2016
Adform and WWF: programmatic rich media
For over 14 years, Italian weather website iLMeteo has provided users with highly accurate forecasts, and today it attracts over 32 million ...
16 February 2016
Google: iLMeteo Forecasts Mobile Growth, Uses DoubleClick to Monetise Accordingly
Encompassing more than 15 apps for Android, iOS, Windows and Blackberry, Runtastic is a digital fitness community that launched five years a...
16 February 2016
With Google, Runtastic Kickstarts a Journey of International Expansion
As the UK’s number-one news brand, The Telegraph needed a solution that would enable the business to take every layer of its ad server and...
16 February 2016
Google: The Telegraph Embraces DoubleClick’s Programmatic Solutions to Increase Revenue b...
As the branch of eBay responsible for connecting brands to the platform’s audience of engaged consumers, eBay Advertising embraced program...
16 February 2016
Google: eBay Perspective on the Role of Advertising in Retail Environment
Michelin, and their agency MEC, wanted to drive product awareness of CrossClimate and did so through mobile programmatic activation. Video a...
16 February 2016
Google: Mobile Programmatic Activation Allows Michelin and MEC to Extend Reach
Nescafé Dolce Gusto, and their agency Jellyfish, wanted to drive sales of its coffee machines, while maximising the efficiency of its displ...
16 February 2016
Google: Nescafé Dolce Gusto Drives Sales with Audience Signals
Media Lab – Google’s internal media agency responsible for planning, buying and placing media to advertise Google products – leverages...
16 February 2016
Google: From Manual Buying to Programmatic: First-Hand Learnings from the Google Media Lab
Get the slides here.
15 February 2016
Improve Digital and UK Publisher: holistic programmatic strategy
© 2024 IAB Europe
X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?