Best Practices

AdReaction: Engaging Gen X, Y and Z is the first global study to reveal Gen Z’s behaviours, attitudes and responses to advertising to help...
27 February 2017
Member report – Kantar Millward Brown – AdReaction: Engaging Gen X, Y and Z
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. The l...
7 December 2016
How to Comply with EU Rules Applicable to Online Native Advertising
Fraud has taken an undeniable toll on the digital media industry, costing billions of dollars in wasted advertising budgets. Even relatively...
7 December 2016
comScore and Kellogg and Krux: Combating Fraud to Drive ROI
An ad must have the opportunity to be seen in order to have the opportunity to make an impact, which makes viewability a critical component ...
30 November 2016
comScore: Campaign Viewability Optimisation
In today’s digital world, interaction and engagement with advertising is key to marketers, consumers however are becoming more selective a...
24 November 2016
Publicitas, Kantar Millward Brown and Honor: The Format Effect Series – The Influence of ...
Knowing the impact of advertising on consumers’ behaviour – and being able to demonstrate this – is critically important when evaluati...
23 November 2016
comScore and News UK: The Impact of Advertising on Audience Behaviour
In today’s constantly-growing digital space, effective inventory monetization can be a substantial challenge for digital publishers. While...
16 November 2016
comScore and Hearst: Activating inventory to unlock revenue
This document covers the use of the Ad Marker in Europe for companies to provide enhanced transparency and control over Online Behavioural A...
14 November 2016
IAB Europe Ad Marker Implementation Guidelines for Video
Europe plays a significant role for the future of TV advertising, containing seven out of the top twenty advertising markets in the world. D...
2 November 2016
Enders Analysis report – Commissioned by Google: Programmatic TV’s European Evoluti...
Programmatic buying has become a hot topic for digital advertisers in China. When we talk about programmatic buying, the first thing which c...
19 October 2016
Xaxis and Tiffany & Co.: Using Programmatic Direct Buy (PDB) to Drive Better Advertising P...
Challenge and Solution: Target all inclusive and AB+ Families Design and deliver a Skinz campaign the most impactful and non intrusive Skinz...
17 October 2016
Sublime Skinz and ClubMed.us
Challenge: Position Paco Rabanne Brand within the consumer spirit and develop both branding and image for the Lady Million perfume. Design a...
17 October 2016
Sublime Skinz and Paco Rabanne: Lady Million
© 2024 IAB Europe
X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?