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Best Practices

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17 October 2016

Sublime Skinz and Moat: Viewability metrics – US Campaigns

For Bannerconnect, executing sophisticated segmentation strategies often leads to complexity in one of two ways: buyers either need to juggl...

9 September 2016

AppNexus and Bannerconnect: AppNexus Programmable Bidder Turbo Charges Performance of Automotiv...

Wayfair, a leading online destination for furniture, home furnishings, décor, and goods, sought to turbo-charge the performance of its digi...

9 September 2016

AppNexus and Wayfair: Wayfair achieves high performance with hyper-personalization at scale usi...

eBay Kleinanzeigen, Germany’s largest classified ads marketplace and subsidiary of the global online marketplace eBay, has been renowned a...

9 September 2016

AppNexus and eBay Kleinanzeigen: From the classic waterfall model to pre-bid

An agency that manages the digital advertising strategy of a well known, global supermarket approached Adform for media planning and buying ...

Adform: Global brand sees 20% increase in mobile CTR when synchronised with TV ads

Criteo Dynamic Retargeting helped La Redoute unlock a new sales stream and convert new customers across Facebook’s desktop and mobile prop...

Criteo and La Redoute: Criteo Dynamic Retargeting with Facebook

Revolution in Delivering Final and Complete Internet Audience Results. Gemius started to develop Overnight™ methodology back in 2014, comp...

Gemius Research: gemiusAudience Overnight™

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards. Millward Brown received the “Highly Commended”...

Millward Brown Research: AdReaction: Video Creative in a Digital World

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably IAB UK as the winner of the Consumer Devices cat...

IAB UK Research: Real_Living: How devices compete for attention in the living room

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably The Guardian as the winner of the Best Use of Res...

The Guardian Research: The Guardian Guide to Context

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably comScore as the winner of the Research and Data I...

comScore Research: Project Footprint – Exploring Consumers’ Online & Offline Behav...

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards. BBC won the Consumer Attitudes and Behaviour category and�...

BBC Research: The Science of Engagement

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