Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

For more information please contact
Marie-Clare Puffett
The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) has been updated to reflect the changin...
23 July 2018
IAB Europe White Paper: Using Data Effectively in Programmatic V2.0 (GDPR Update)
  This 50-minute webinar took a look at two exciting technologies which are transforming the face of advertising today: digital audio a...
19 July 2018
IAB Europe webinar recording: Digital Audio & Digital Out of Home
Brussels, 17 July 2018 –  The draft Code of Practice on Disinformation, drawn up by IAB Europe alongside other stakeholders from online a...
17 July 2018
IAB Europe joins other online advertising industry stakeholders in creating draft Code of Pract...
In association with IAB Europe, Xaxis conducted a pan-European survey to understand the current and future impact of Artificial Intelligence...
11 July 2018
Xaxis in association with IAB Europe Report: Artificial Intelligence: myth vs. reality in the d...
Watch the recording below to gain insight into the results of the AdEx Benchmark 2017 report, the definitive guide to the state of the Europ...
4 July 2018
IAB Europe webinar recording: European Digital Advertising Spend 2017
  IAB Europe, in collaboration with IHS Markit, presents the AdEx Benchmark 2017 Report – the definitive guide to the state of the Eu...
28 June 2018
IAB Europe Report: AdEx Benchmark 2017 (digital ad spend in Europe)
WATCH THE RECORDING HERE Join this webinar to gain insight into the results of the AdEx Benchmark 2017 report, the definitive guide to the s...
21 June 2018
IAB Europe Webinar: European Digital Advertising Spend 2017 – Tuesday 3 July 15:00 CEST /...
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB Eur...
18 June 2018
IAB Europe webinar recording: Attitudes to Digital Video Advertising
IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to Program...
7 June 2018
IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment...
IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate ...
6 June 2018
IAB Europe Report: Digital Brand Advertising and Measurement 2018
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB Eur...
30 May 2018
IAB Europe Webinar: Attitudes to Digital Video Advertising – Wednesday 13 June 16.00 CEST...
The European Digital Advertising market has doubled in size in 5 years The European Digital Advertising market reached €48bn in 2017 compa...
23 May 2018
IAB Europe research: AdEx Benchmark 2017 Study
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