Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.


In a rapidly changing media world, as marketers, we need to keep up with what is going on around us, track consumer behaviour and technology...
10 July 2017
Member report: NEWBASE – Marketing Priorities 2017
IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue. The figures show that mobile advertising gr...
7 July 2017
IAB Europe, IHS Markit and IAB Report: Global Mobile Advertising Revenue 2016
TV viewing is no longer limited to the living room. Today’s viewers watch what they want to, when they want to, across multiple platforms ...
5 July 2017
Member case study: Kantar Millward Brown – Delivering cost-effective incremental reach to...
IAB Europe, in collaboration with IHS Markit, has  published the eleventh AdEx Benchmark 2016 Report1 – the definitive guide to the state...
29 June 2017
IAB Europe report: AdEx Benchmark 2016 – the definitive guide to Europe’s online advertisin...
Internet, leaving its mark on 21st century with its social, economic and technological dimensions, radically changed life styles, business p...
19 June 2017
Member report: IAB Turkey – Multiplier Effect of Digital Advertising Research
Join our European Online Advertising Spend 2016 webinar on Tuesday 18th July 3pm CEST // 2pm BST. Register here! The AdEx Benchmark study ...
23 May 2017
IAB Europe study: AdEx Benchmark 2016 preliminary results
Category : GRAND PRIX Agency : Mindshare Turkey Campaign: Spark Brilliance   Watch it here.
22 May 2017
MIXX Awards Europe – Grand Prix Winner
Category: Video Advertising Award: GOLD Agency: Mindshare Turkey Campaign: Spark Brilliance Watch it here. Category: Video Advertising Award...
22 May 2017
MIXX Awards Europe – Video Advertising Winners
Category: Mobile Advertising Award: GOLD Agency: Pure New Media, Nmobs, KoçZer Campaign: Keep Your Eyes On The Road While You Are Driving &...
22 May 2017
MIXX Awards Europe – Mobile Advertising Winners
Category: Display Advertising Award: GOLD Agency: Mindshare Turkey & Maxus Turkey Campaign:  Typo Domains By Nescafé   Watch here...
22 May 2017
MIXX Awards Europe – Display Advertising Winners
Category: Best Use Of Research Budget Award: WINNER Company: EDAA Project: European Advertising Consumer Research Report 2016 Browse or down...
22 May 2017
Research Awards – Best Use Of Research Budget Winner
Category: Audience Measurement Award: WINNER Company: Gemius Project: gemiusAdReal™ Research – Breakthrough Transparency in the Online A...
22 May 2017
Research Awards – Audience Measurement Winner

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