Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

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Marie-Clare Puffett
This is the second of two webinars showcasing the winners of the MIXX Awards Europe 2017 which recognise and celebrate the year’s best dig...
6 December 2017
IAB Europe Webinar Recording: MIXX Awards Europe 2017 Winners – Delivering Efficient Digi...
The third annual IAB Europe Attitudes to Programmatic report highlights four key findings: Quality of advertising and transparency of fees a...
27 November 2017
IAB Europe Report: Attitudes to Programmatic Advertising 2017
The AdEx Benchmark H1 2017 Study published by IAB Europe in collaboration with IHS Markit, reveals that online advertising grew 11.5% to €...
23 November 2017
IAB Europe Study: AdEx Benchmark H1 2017 – online advertising continues double-digit growth
  This is the first of two webinars showcasing the winners of the MIXX Awards Europe 2017 which recognise and celebrate the year’s be...
20 November 2017
IAB Europe Webinar Recording: MIXX Awards Europe 2017 Winners – Creativity in Digital Adv...
This webinar provided insights into the results of two of the studies commissioned by IAB Europe to explore data-driven advertising’s co...
16 November 2017
IAB EU Webinar recording: Digital Advertising in European Media Ecosystem & Economy
With a portfolio including over 300 direct publishers and 1000 properties, Rich Audience is quickly becoming the go-to network for Spain and...
13 November 2017
AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL
With over 23 million active unique users per month, and hundreds of publisher relationships, Videobeet are one of the biggest video networks...
13 November 2017
AOL and Videobeet: Videobeet boost revenue with ONE by AOL
The Virtual Programmatic Day is an online event that explored the growth drivers and barriers of programmatic in Europe and provided guidanc...
9 November 2017
IAB Europe Virtual Programmatic Day 2017 Roundup
What is the future of media currencies? GfK, in association with IAB Europe, held a closed roundtable discussion to debate this challenging...
8 November 2017
Member White Paper: GfK in association with IAB Europe – Future of Media Currencies
Combining first and third-party data boosts return on investment. Affiperf was challenged by a travel brand to drive a consistently high...
8 November 2017
Affiperf and Oracle Data Cloud: A winning equation = first + third-party data
Join this webinar on Monday, 13th November at 4pm CET / 3pm GMT to gain insight into the results of two of the studies commissioned by IAB...
31 October 2017
IAB Europe Webinar: Data-Driven Advertising – The Role of Digital Advertising for the Europe...
An in-depth study by GfK, based on online surveys with over 11,000 internet users, explored the types of content consumers access online, ...
23 October 2017
IAB Europe Webinar Recording: Data-Driven Advertising – Europe Online: An Experience Driven b...
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