Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

This report provides comScore’s perspective on the most pressing topics, issues and trends that are changing the way media buyers and ...
29 August 2017
Member report: comScore – Top 10 Burning Issues in Digital
Wednesday 18th October 3pm CEST Join this webinar to gain insight into best practice in consumer behaviour and media planning Register here ...
11 August 2017
IAB Europe Webinar: Research Awards Winners – Consumer Behaviour and Media Planning
Brussels, 10th August 2017 – The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end o...
10 August 2017
IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability me...
There have been industry wide calls to improve the quality of digital ad inventory and develop more robust digital measurement techniques. T...
10 August 2017
IAB Europe, EACA and WFA: European Viewability Measurement Principles
There have been industry wide calls to improve the quality of digital ad inventory and develop more robust digital measurement techniques. T...
10 August 2017
IAB Europe, EACA and WFA: European Viewability Initiative Overview
Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that ...
8 August 2017
IAB Europe White Paper: Programmatic Mobile
Schedule a meeting and join our panels @ dmexco 2017 Join us  on 13 September at 14.05 CET in Hall 6 / Debate Hall  IAB Europe CEO, Towns...
7 August 2017
Schedule a meeting & join our panels @ dmexco 2017
The screen in our hands is now the gateway to the online world – the first choice to answer any questions, accomplish any tasks, stay ...
3 August 2017
Member report: commissioned by Google – Why the growth of mobile apps is good news for br...
Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio which is a set of recommendations focusing on the realit...
31 July 2017
IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standar...
As we turned the corner into 2017, one thing became clear: the industry has never been closer to true unification in premium video than it i...
27 July 2017
Member report: FreeWheel – Video Monetization Report
Faced with infinite choice, how today’s consumer watches TV has changed. Enhanced availability of premium programming anywhere and everywh...
27 July 2017
Member Position Paper: FreeWheel – Why Premium Video Matters for Advertisers: a European ...
As the recently published AdEx Benchmark 2016 report shows, European online advertising has continued to deliver double-digit growth and has...
19 July 2017
IAB Europe Webinar Recording: European Online Advertising Spend 2016
X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?