Research & Thought Leadership

Resources

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

For more information please contact
Alison Fennah
Join our European Online Advertising Spend 2016 webinar on Tuesday 18th July 3pm CEST // 2pm BST. Register here! The AdEx Benchmark study ...
23 May 2017
IAB Europe study: AdEx Benchmark 2016 preliminary results
Category : GRAND PRIX Agency : Mindshare Turkey Campaign: Spark Brilliance   Watch it here.
22 May 2017
MIXX Awards Europe – Grand Prix Winner
Category: Video Advertising Award: GOLD Agency: Mindshare Turkey Campaign: Spark Brilliance Watch it here. Category: Video Advertising Award...
22 May 2017
MIXX Awards Europe – Video Advertising Winners
Category: Mobile Advertising Award: GOLD Agency: Pure New Media, Nmobs, KoçZer Campaign: Keep Your Eyes On The Road While You Are Driving &...
22 May 2017
MIXX Awards Europe – Mobile Advertising Winners
Category: Display Advertising Award: GOLD Agency: Mindshare Turkey & Maxus Turkey Campaign:  Typo Domains By Nescafé   Watch here...
22 May 2017
MIXX Awards Europe – Display Advertising Winners
Category: Best Use Of Research Budget Award: WINNER Company: EDAA Project: European Advertising Consumer Research Report 2016 Browse or down...
22 May 2017
Research Awards – Best Use Of Research Budget Winner
Category: Audience Measurement Award: WINNER Company: Gemius Project: gemiusAdReal™ Research – Breakthrough Transparency in the Online A...
22 May 2017
Research Awards – Audience Measurement Winner
  Category: Research and Data Innovation Award: WINNER Company: Publicis Media GmbH Project:  The X that changes the Media World  ...
22 May 2017
Research Awards – Research and Data Innovation Winners
Category: Advertising Solutions Award: WINNER Company: Publicis Media GmbH Project:  The X that changes the Media World Slides HERE.  
22 May 2017
Research Awards – Advertising Solutions Winner
Category: Digital Advertising Formats Award: WINNER Company: Facebook Project: Moving Pictures: The Persuasive Power of Video   Browse ...
22 May 2017
Research Awards – Digital Advertising Formats Winners
Category: Consumer Devices Award: WINNER Company: Mediametrie Campaign: Measurement of New Forms of TV Consumption (4-Screen TV/ Video Measu...
22 May 2017
Research Awards – Consumer Devices Winner
Category: Consumer Attitudes and Behaviour Award: WINNER Company: OMD Spain Project: Measuring the emotional impact on Facebook   Brows...
22 May 2017
Research Awards – Consumer Attitudes and Behaviour Winner
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