Research & Thought Leadership

Resources

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

  Category: Brand Advertising Effectiveness Award: WINNER Company: Kantar Millward Brown Project: KMB BrandLift: AOL, Cadbury Buttons ‚...
22 May 2017
Research Awards – Brand Advertising Effectiveness Winner
Category: Effective Use Of Data Award: GOLD Agency: Mindshare Turkey & Maxus Turkey Campaign: Typo Domains By Nescaf√©   Watch it h...
22 May 2017
MIXX Awards Europe – Effective Use Of Data Winners
Category: Integrated Advertising Award: GOLD Agency: Mindshare Turkey Campaign: Spark Brilliance   Watch it here.     Categor...
22 May 2017
MIXX Awards Europe – Integrated Advertising Winners
Category: Programmatic Advertising Award: GOLD Agency: Mindshare Turkey Campaign: Last Chance¬† Watch it here.     Category: Progr...
22 May 2017
MIXX Awards Europe – Programmatic Advertising Winners
  Category: Campaign Effectiveness Award: GOLD Agency: DDB Brussels Campaign: STARDUST FOR BOWIE¬†     Watch it here.   ...
22 May 2017
MIXX Awards Europe – Campaign Effectiveness Winners
Category: Virtual and Augmented Reality Award: GOLD Agency: Framestore Campaign: Fantastic Beasts and Where to Find Them Watch it here. &nbs...
22 May 2017
MIXX Awards Europe – Virtual and Augmented Reality Winners
Category: Responsive Display Advertising Award: SILVER Agency: MediaCom Turkey Secondary Agency ‚ÄstAMVG Campaign: ¬†EnerjiSA ‚Äď Turkey‚Äô...
22 May 2017
MIXX Awards Europe – Responsive Display Advertising Winners
Category: Branded Content Award: GOLD Agency: Mindshare Turkey Campaign: Spark Brilliance Watch it here.   Category: Branded Content Aw...
22 May 2017
MIXX Awards Europe – Branded Content Winners
Category: Native Advertising Award: GOLD Agency: Arena Media Spain Campaign: UFC ¬†2 Watch it here.   Category: Native Advertising Awar...
22 May 2017
MIXX Awards Europe – Native Advertising Winners
Category: Search Advertising Award: Gold Agency: iProspect / Dentsu Aegis Network Campaign:  A digital recruitment solution Watch it here. ...
22 May 2017
MIXX Awards Europe – Search Advertising Winners
Category: ¬†Social Media Award: GOLD ¬†Agency: DDB Brussels ¬†Campaign: ¬†STARDUST FOR BOWIE Watch it here.   Category: Social Media Aw...
22 May 2017
MIXX Awards Europe – Social Media Winners
Contrary to the common belief that there is no culture of speech on the internet, once again, the research of IAB Poland proves that this is...
19 May 2017
Member report – IAB Poland – Internet Culture of Insult?
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