Research & Thought Leadership

Resources

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

For more information please contact
Alison Fennah
There have been industry wide calls to improve the quality of digital ad inventory and develop more robust digital measurement techniques. T...
10 August 2017
IAB Europe, EACA and WFA: European Viewability Measurement Principles
There have been industry wide calls to improve the quality of digital ad inventory and develop more robust digital measurement techniques. T...
10 August 2017
IAB Europe, EACA and WFA: European Viewability Initiative Overview
Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that ...
8 August 2017
IAB Europe White Paper: Programmatic Mobile
The screen in our hands is now the gateway to the online world – the first choice to answer any questions, accomplish any tasks, stay ...
3 August 2017
Member report: commissioned by Google – Why the growth of mobile apps is good news for br...
As we turned the corner into 2017, one thing became clear: the industry has never been closer to true unification in premium video than it i...
27 July 2017
Member report: FreeWheel – Video Monetization Report
Faced with infinite choice, how today’s consumer watches TV has changed. Enhanced availability of premium programming anywhere and everywh...
27 July 2017
Member Position Paper: FreeWheel – Why Premium Video Matters for Advertisers: a European ...
As the recently published AdEx Benchmark 2016 report shows, European online advertising has continued to deliver double-digit growth and has...
19 July 2017
IAB Europe Webinar Recording: European Online Advertising Spend 2016
In a rapidly changing media world, as marketers, we need to keep up with what is going on around us, track consumer behaviour and technology...
10 July 2017
Member report: NEWBASE – Marketing Priorities 2017
IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue. The figures show that mobile advertising gr...
7 July 2017
IAB Europe, IHS Markit and IAB Report: Global Mobile Advertising Revenue 2016
TV viewing is no longer limited to the living room. Today’s viewers watch what they want to, when they want to, across multiple platforms ...
5 July 2017
Member case study: Kantar Millward Brown – Delivering cost-effective incremental reach to...
IAB Europe, in collaboration with IHS Markit, has  published the eleventh AdEx Benchmark 2016 Report1 – the definitive guide to the state...
29 June 2017
IAB Europe report: AdEx Benchmark 2016 – the definitive guide to Europe’s online advertisin...
Internet, leaving its mark on 21st century with its social, economic and technological dimensions, radically changed life styles, business p...
19 June 2017
Member report: IAB Turkey – Multiplier Effect of Digital Advertising Research
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