Research & Thought Leadership

Resources

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

London, 21st September 2016 – As customer journeys become increasingly complex and fast-paced, it’s imperative for marketers to unde...
21 September 2016
AdRoll report: Four in five organisations use marketing attribution, but 57% don’t action the...
Online advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, online ser...
19 September 2016
IAB Europe Infographic: Online advertising supports Europe’s Digital Economy
IAB Europe announced at dmexco that the total programmatic display advertising market in Europe jumped 70.3% from €3.4bn in 2014 to €5.7...
14 September 2016
IAB Europe report: European Programmatic Market Sizing 2015
“Header Bidding is one of the most discussed topics in the programmatic industry. Now it is being implemented and tested by leading pu...
13 September 2016
IAB Netherlands report: Header Bidding
The following report provides further insight into the buy-side (advertisers and agencies) attitudes and current adoption of programmatic ad...
8 September 2016
IAB Europe report: Attitudes towards Programmatic Advertising – A deep dive into buy-side...
Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight se...
31 August 2016
comScore report: Pokémon GO captures 9.5 million mobile users in the UK, ranking 9th among all...
In cooperation with the relevant market partners, BVDW (IAB Germany) has collected market figures for net advertising revenues generated via...
29 August 2016
BVDW report: Programmatic Advertising Revenue Germany 2016/02
The eyes of the world are once again focused on Brazil, as the country plays host to the biggest global sporting event, the Olympic Games. F...
19 August 2016
comScore report: Olympics: Instagram takes gold medal for engagement in Rio 2016
The search for information and news around the UK’s historic referendum on the EU membership had a dramatic impact on digital behaviour. K...
4 August 2016
comScore report: Brexit: 4 ways the EU referendum influenced internet consumption
Below you can find a list of recordings for all 2016 webinars hosted by IAB Europe. This list will be updated regularly. Library of Programm...
18 July 2016
2016 IAB Europe Webinar Recordings
The global advertising landscape continues to evolve as investment shifts to digital across various devices and channels. This change in dir...
8 July 2016
Nielsen report: Digital Ad Ratings™ Global Benchmark and Findings
The majority of Europeans own a smartphone, making the platform a key consideration for any industry. How can retailers best leverage consum...
7 July 2016
comScore report: Mobile App vs Browser: why retailers shouldn’t ignore their mobile browser e...
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