Research & Thought Leadership

Resources

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

With this survey, IAB Netherlands charts the digital innovation agenda of leading marketers in the Netherlands. In cooperation with Deloitte...
26 January 2017
Member report – IAB Netherlands – Report on Digital Marketing Innovation
The data in Meetrics‘ Viewability Benchmarks for the International European market is based on Ad Impressions that met the definition of ...
25 January 2017
Member report – Meetrics – International Q4/2016 Viewability Benchmarks
The European Advertising Consumer Research Index 2016 report delivers a broad view of attitudes and awareness of the European Self-Regulato...
23 January 2017
TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve...
In keeping with previous years, January 2017 may well bring a spike in usage for categories relating to ‘fresh start’ or future plans fo...
20 January 2017
comScore report: 3 digital categories to watch at the start of 2017
The Value of Advertising is the first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its abil...
16 January 2017
Value of Advertising Infographic: The economic contribution of advertising in Europe
Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with the incre...
8 December 2016
IAB Europe White Paper: Native Advertising and Content Marketing
Meetrics International Business Director, Anant Joshi, speaks to ExchangeWire about how brands avoid ad misplacement. Watch the interview he...
8 December 2016
Meetrics video: How Ads Get Misplaced
IAB Europe has held two webinars to dive deeper into the key considerations for developing programmatic strategies outlined in our recent i...
28 November 2016
IAB Europe Webinar Recordings: Key considerations for a buy-side / sell-side programmatic strat...
In today’s digital world, interaction and engagement with advertising is key to marketers, consumers however are becoming more selective a...
24 November 2016
Publicitas, Kantar Millward Brown and Honor: The Format Effect Series – The Influence of ...
The AdEx Benchmark H1 2016 study reveals that mobile was central to the growth of online advertising across all formats; mobile display grew...
23 November 2016
IAB Europe study: AdEx Benchmark H1 2016 – online advertising grew by 13.4%
An updated version of this white paper with GDPR considerations is available here Consumers are using an ever-increasing variety of channels...
17 November 2016
IAB Europe White Paper: Using Data Effectively in Programmatic
In the past 20 years, the proportion of non-US internet users measured by comScore has increased from 34% of the global desktop population t...
14 November 2016
comScore report: Behind the Scenes: A global perspective on the UK’s Digital Future
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