Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

A survey of agency professionals found that the majority of respondents said they depend on data insights to inform creative messaging, but ...
27 February 2017
Member report – Turn – 2016 Agency Report: Bridging the Disconnect Between Creative...
AdReaction: Engaging Gen X, Y and Z is the first global study to reveal Gen Z’s behaviours, attitudes and responses to advertising to help...
27 February 2017
Member report – Kantar Millward Brown – AdReaction: Engaging Gen X, Y and Z
Tweakers is an active member of IAB Netherlands. To learn more about how IAB Netherlands has been working with other major Dutch publishers ...
22 February 2017
Tweakers: establishing the dialogue with users to tackle ad blocking and embrace new business o...
This is the third edition of the Dutch National Search Study from IAB Netherlands and DDMA. The ambition of this study was to arm agencies a...
17 February 2017
Member report – IAB Netherlands & DDMA – Report on Paid Search Advertising
The French 2016 Digital Ad Spend Report developed by SRI, PwC and UDECAM can be downloaded below.
16 February 2017
Digital Ad Spend: France 2016 Digital Ad Spend Report – SRI, PwC and UDECAM
You can watch the recording of the second webinar entitled The Native Advertising & Content Marketing landscape in Europe below. This we...
16 February 2017
IAB Europe Webinar Recording: The Native Advertising & Content Marketing landscape in Euro...
While you were out looking for the perfect gift for that special someone, AdRoll EMEA took the time to put together an infographic on 11 In...
13 February 2017
Member infographic – AdRoll – 11 Insights You’ll Love This Valentine’s Day
Each year GroupM publishes its overview of the state of digital marketing and its implications for advertisers titled Interaction. In 2017 i...
10 February 2017
Member report – GroupM – Interaction 2017 Preview
You can watch the recording of the first webinar entitled Building more Meaningful Consumer Relationships with Online Native Advertising bel...
8 February 2017
IAB Europe Webinar Recording: Building more Meaningful Consumer Relationships with Online Nativ...
The 2016 EMEA Benchmarks Report provides brands and agencies with key insights into the complex world of converging TV and digital video. Wh...
6 February 2017
Member report – Videology – EMEA Video Benchmarks 2016
With this survey, IAB Netherlands charts the digital innovation agenda of leading marketers in the Netherlands. In cooperation with Deloitte...
26 January 2017
Member report – IAB Netherlands – Report on Digital Marketing Innovation
The data in Meetrics‘ Viewability Benchmarks for the International European market is based on Ad Impressions that met the definition of ...
25 January 2017
Member report – Meetrics – International Q4/2016 Viewability Benchmarks
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