Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably comScore as the winner of the Research and Data I...
8 June 2016
comScore Research: Project Footprint – Exploring Consumers’ Online & Offline Behav...
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards. BBC won the Consumer Attitudes and Behaviour category andÂ...
8 June 2016
BBC Research: The Science of Engagement
An analysis of ROI and sales performance of online advertising on the basis of individual marketing mix modeling and database analysis. Back...
8 June 2016
BVDW report: Online sales study of the Circle of Online Marketers (OVK)
The first study of BVDW for online audio shows the impact of digital audio advertising. Campaign parameters Calendar weeks 19-22 (four weeks...
8 June 2016
BVDW report: Online audio advertising effects study 2015
IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that such detection without the consent of ...
7 June 2016
Ad Blocking Detection Guidance
Mobile is everywhere with more than half of the global population owning a smartphone or tablet and developing a deeply personable relations...
19 May 2016
Teads.tv White Paper: Mobilising video advertising: trends, challenges and opportunities
Lisbon, 13th May 2016 – IAB Europe is pleased to announce the winners of its 2016 Research Awards; Yahoo!, BBC Global News Ltd, IAB UK...
13 May 2016
Winners announced for the sixth edition of IAB Europe’s Research Awards
Lisbon, 11th May 2016 – At the 10th edition of its annual Interact conference today, IAB Europe announced that online advertising grew 13....
11 May 2016
European Online Advertising surpasses TV to record annual spend of €36.4bn
Digital ad spend in Poland experienced 20% growth in 2015, IAB Poland & PwC Adspend Study reveals Highest growth was in display ad spe...
6 May 2016
IAB Poland Infographic: Polish Digital Advertising Spend 2015
Ad fraud creates uncertainty, leading to a breakdown in trust that threatens to damage the entire industry. Here’s what’s being done to ...
4 May 2016
Member blog – Google – Building momentum against ad fraud
Online marketing is in a state of flux. From fraud to ad-blocking, brand marketers are really up against it. Great brands are built and opti...
3 May 2016
Programmatic Pioneers Report: From Pixels to People
DIGIDAY spoke to IAB Europe’s Matthias Matthiesen about the legality of ad block detection for their article “Is blocking ad blockers r...
29 April 2016
Is blocking ad blockers really illegal in Europe? – DIGIDAY
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