Research & Thought Leadership

Resources

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

For more information please contact
Alison Fennah
New research from The Boston Consulting Group (BCG) finds that publishers that fully embrace the fast-growing programmatic opportunity benef...
8 July 2015
Boston Consulting Group Report: The Programmatic Path to Profit for Publishers
Conducted among more than 600 respondents from agencies, publishers and marketing departments across Europe in April and May 2014, this firs...
8 June 2015
IAB Europe, AppNexus and WARC Research: Why and how ‘programmatic’ is emerging as key to re...
The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development of the industry by innovative researc...
8 June 2015
IAB Europe 2015 Research Award Winners
This blueprint outlines IAB Europe’s goals and recommended actions for online audience measurement and ad effectiveness metrics and KP...
23 April 2015
IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs
This White Paper on viewable impressions is as an important step in IAB Europe’s strategy to drive brand investment into digital adver...
11 February 2015
IAB Europe White Paper: Viewable Impressions
The European Agency Snapshot study gives a real insight into current knowledge of mobile advertising and uptake within today’s current me...
8 February 2015
IAB Europe Report: European Agency Snapshot Study
Online ad spend: IAB Romania H1 2014 report The IAB Romania digital ad spend report for the first half of 2014 shows that online ad revenues...
20 November 2014
Online Ad Spend Studies from local IABs
This report from IAB Europe reveals that brand advertisers seek consumer insight and viewable advertising as key to unlocking digital invest...
8 October 2014
IAB Europe Report: Brand advertisers’ priorities for digital measurement
IAB Europe, in collaboration with IHS Technology, has published the AdEx Benchmark 2014 Report – the definitive guide to the state of the ...
8 October 2014
IAB Europe Report: European Online Advertising Spend 2014
The Consumer Barometer is available with up-to-date digital consumer insights across 56 countries. Google has collaborated with IAB Europe, ...
20 September 2014
The Consumer Barometer tool
The launch of IAB Europe’s first pan-European Programmatic Trading White Paper is the start of a campaign to educate the digital advertisi...
11 July 2014
IAB Europe White Paper: Introduction to Programmatic Trading
Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement. Industry stakeholders state...
19 June 2014
IAB Europe Report: Priorities for Digital Measurement
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